Home Interview An interview with Nico P (DHB)

An interview with Nico P (DHB)

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Nico P (DHB) gives us the lowdown on what it takes to be a stamp manager.

Hey Nico, When did you take on the role, and what skills made you suitable for it?

I took on this role about 2 years ago. As I was already part of DHB since the early days, I wanted to help to dynamize our label.

This requires a lot of skills as we are doing a lot of tasks internally… Graphic & video editing, promotion, social media knowledge,…

As I’m an IT guy, it helped a lot to start working on this.

How would you describe the style of music you’re selecting for the label now? Does it change from time-to-time? If so, how often? And do you think it’s important to be consistent?

Our musical style is around everything melodic genres. We need to follow how the platforms are evolving as Beatport is constantly adding new genres & sub-genres…

Nowadays, we are releasing under Melodic House & Techno, Progressive, Afro House, Organic House, Deep House, but this may change following the trends.

We always need to keep an eye on this evolution, for example, you may listen to what was called Deep House a few years ago, this has now been split into various other categories…

I find it important to be consistent to be able to keep some signature sound, if you listen to a DHB track, you know that it will be melodic.

What is an average day like and what jobs do you constantly have to deal with?

Managing a label is quite challenging due to the number of tasks and domains that we have to take care of…

First of all one very important task is listening to demos we receive, and also try to discover new talents on social media.

So many artists deserve a chance to get released…

We also receive many tracks that don’t fit at all our label… unfortunately many producers are sending away mass mailings to hundreds/dozens of labels without even trying to filter only the ones that could be interested.

A second very important task is to create all graphics & videos that will be posted on social media.

Then of course we have to arrange plannings, create releases on our distribution portal, send promos, arrange premieres, remixes, give regular feedbacks to our artists about ongoing promos, follow sales, send tracks for mastering, identify when our tracks are played…

Add to this that I have another job… My days are quite busy 🙂

What’s your philosophy for the label?

We try to give a chance to everyone as there are so many unknown talented artists that deserve it, passionate people that don’t have visibility…

Of course, we give priority to Belgian artists as this is where we are based and DHB comes from the initial name which is Deep House Belgium.

We are as transparent as possible with all our artists and give regular feedback, we don’t want them to feel like they are another “number” to add to the label.

We prefer to think about DHB as a big family…

Please share one tip for artists who are wanting to work with the label

Be yourself and do your music with passion, so that we can feel it in your work!

What are the best and worst bits of your job?

My favorite part of the job is when our artists receive recognition by top names and eventually get played during their livesets, this is a great feeling for us as a label and for our artists who are working so hard…

The worst part is the current covid crisis which slowed everything down. We know that our releases have very good feedbacks, but unfortunately, as all events are canceled we don’t have a chance to hear it with a proper crowd…

Of course, financially we also see a big difference due to the covid crisis… let’s hope for better days very soon!

How long does it take to get a release out there from when you first sign it?

It usually takes 3 to 6 months depending on a few factors… Do we need additional remixes or not? Is the full EP ready or do we need to add one track?

We don’t want to rush, we try to keep it to 1 release per month. I know that sometimes it can be frustrating for artists to sign their tracks and then have to wait for a few months to get them released.

How do you decide on remixes and where do you look? Does it depend on the original? What is the aim of getting remixers involved?

Usually, remixers are free to go the way they want to go, we don’t impose anything.

We look at our artist roster at first to see who would be interested to remix, if they have time to do it,…

Then we also discuss with a few other artists we already know.

Remixes give a chance to add another perspective to a track, to explore another genre, or have another signature sound.

What releases are coming soon?

The next one will be the awaited release from the talented female producer FATÏA… including an amazing remix by Rafael Cerato!

This release is called “Aiwa” and will keep it to FATÏA’s roots with some oriental influences…

We already have a few surprises planned for this year, stay tuned as we have a lot of great tracks to come!

Bye Bye DHB Team and happy new year!!!

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